TOURISM & HOSPITALITY

Help your next guest discover Bulgaria.

Google & Meta advertising for accommodation, experiences and travel businesses looking for more direct bookings and enquiries.

Discuss your advertising

Reach travellers while they are planning.

A guest researching a ski holiday has different needs from someone already looking for an airport transfer. Match the campaign, message and landing page to that stage of the trip.

Google Search for relevant travel intent
Facebook and Instagram for discovery
Remarketing where consent and audience size allow

Give direct booking a reason to happen.

Sending more traffic to a difficult booking process rarely fixes the problem. Review availability, mobile usability, booking information and the reason to book direct alongside the campaigns.

Clear offers and booking conditions
A usable mobile booking journey
Booking engine conversion measurement

Plan around your season.

For a ski stay in Bansko or a summer break on the Black Sea, timing matters. Budgets and offers should reflect booking windows, capacity and the markets you want to reach.

Promote lower demand periods
Target selected countries and languages
Adapt creative to the destination and season

Look beyond the booking count.

Direct bookings still have acquisition costs. Evaluate ad spend, management fees, booking value and cancellations when comparing the channel with online travel agencies.

Hotels, guesthouses and apartments
Tours, activities and experiences
Transfers, ski schools and wellness businesses

Good to know.

Can ads replace Booking.com or Airbnb?+

That is not a promise I would make. Direct advertising can complement your existing channels and reduce reliance over time if the economics and booking experience support it.

Can you measure bookings in an external booking engine?+

It depends on the booking platform and the access it provides. Tracking feasibility is checked before treating direct bookings as a reliable optimisation signal.

LET’S FIND YOUR NEXT OPPORTUNITY

Where do you want
to grow next?

Tell me about your business, your customers and your plans.